The Screenprinting Process
Screen printing involves creating a stencil (printers call this a "screen"), and then using that stencil to apply layers of ink on the printing surface. Each color is applied using a different stencil, one at a time, combined to achieve the final look..
Screen printing is the best option for designs that require a high level of vibrancy, when printing on dark shirts, or specialty products. The ink in screen printing is applied thicker than digital printing, which results in brighter colors even on darker shirts.
Screen printing is most commonly used for t-shirts, garments and other fabrics, but it is also used on all sorts of other substrates ranging from plastic to metal. Although small and intricate details can be captured, this technique is ideally suited for bold and graphic designs.
When a design is going to be printed on darker items, a base print may be required to ensure that the colors maintain their vivacity. A base color (usually white) is applied wherever the final print is desired; it is then flash-cured and the subsequent colors are printed on top. This flash-curing technique adds another step to the process, but ensures strong prints on on dark or even black materials.
Benefits:
- Unique visual effect through various ink additives
- Soft hand feel
- Can achieve vivid colors and high detail
- Size of graphics can be scaled up or down depending on item size
- Versatility; can accommodate a wide range of items, not just fabrics
- Low Cost in high volumes
Turnaround Time:
3-5 business days after artwork approval. However; if you have a deadline you need to meet, let us know so that we can accommodate to your needs.
The Embroidery Process
Embroidery is the technique of decorating apparel, fabric or other materials with needle and threat on a machine. Embroidery is considered a high quality print method that years ago was considered much more expensive that other print methods.
One of the major benefits is that it lends a very professional tone to the item and for this reason it is very commonly done for uniforms. Unlike screen printing, for embroidery the number of colors on the design has no bearing on the price. This mass it a great choice for a design that features many different colors.
Digitizing is the process of converting artwork into a stitch file that can be read by an embroidery machine and interpreted as different stitch types. As oppose to other formatting methods, digitizing is not a one step process.
Not all logos or artwork that were designed for a print media such as business cards will work well for embroidery. Many designs need to be simplified. In addition to correctly sizing a logo, some elements such as outlining may need to be eliminated and small text may need to be enlarged.
Benefits:
- Has a more professional look than other print methods
- Great for logos with multiple colors
- Can be applied to virtually any fabric type
Turnaround Time:
5-7 business days after artwork approval. This process takes a little longer as the design and artwork have to be digitized before going into production.
Digital Banners
Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It refers to professional printing where small-run jobs from digital sources are printed using large-format and high-volume inkjet printers.
Digital printing has a higher cost per item than more traditional offset printing methods, but this price is offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even modifications of the image used for each impression.
Digital Banners are perfect for special events, street-level advertising and more, banners bring the focus to your business. Featuring a fully customizable design and message of your choosing, you can use banners to really draw the attention you need.
Give your business a boost with full-color custom banner printing. Using the latest in digital printing technology, Red Eye Media brings you an eye-catching opportunity to grab people’s attention at grand openings, fundraisers, anniversary celebrations and more. From concept to creation, we want to help you reach a wider audience with ease.
Red Eye Media’s marketing team has the knowledge, skill and technology you require for custom banner printing, whether you need large-scale printing, development and design or a variety of other services. From start to finish, we’ll work with you to create banners and other business solutions designed to fit your marketing needs.
Benefits:
- A virtually unlimited selection of sizes and designs
- Full-service production, from concept development to completion
- Quality prints using the state-of-the-art digital equipment
- Professional finishing touches, including lamination, gloss and grommets
Promotional Items
Promotional merchandise is used globally to promote brands, products, and corporate identity. They are also used as giveaways at events, such as exhibitions and product launches. Promotional products can be used for non-profit organizations to promote their cause, as well as promote certain events that they hold, such as walks or any other event that raises money for a cause.
Promotional products have often been overlooked when businesses develop their marketing campaigns. While some think of them only as gadgets, gizmos, novelties, trinkets or give-aways; savvy marketers realize the impact promotions have in reaching a specific target audience.
This industry, which includes over 200,000 different products, is one of the most important and respected parts of the integrated marketing communications mix..
A recent study showed that promotional products can enhance a company's good will standing with it's customers as much as 52%. These results include customer loyalty, repeat purchases and a willingness to recommend the company to others. Because promotional products are tangible and useful to the recipient, they are kept long after other elements of a campaign may have been forgotten.
Trade show booth effectiveness and excitement is increased with promotional products.
Benefits:
- Increased brand recognition.
- Mass outreach at a low cost.
- Alternative to the traditional business card
- Develop tradewshow traffic
- Improve customer relationships
Paper Mediums
Red Eye Media produces high-quality custom printing and fast turnaround at a great price. No job is too big or too small. Companies rely on Red Eye Media every year for their paper medium needs. With a wide range of paper, from value to luxury, as well as type styles such as raised print.
New businesses may not even need to create a logo, since many of the business card designs feature unique type treatments that can be turned into a logo or brand graphic.
Printing custom marketing materials is just as convenient as presentations. Whether you need flyers, brochures, menus, door hangers, memo pads, bound books, sticky pads, or hundreds of other items, Red Eye Media can do it.
Benefits:
- Low Cost at higher quantities
- No additional cost for full color
- Many custom options available
- Improves brand image
PROCESS STEPS
01
ARTWORK
We work best with vectored artwork, however if you are unsure of what format you have or if you don't have vectored artwork; no worries; we can work with just about any type.
If you have artwork ready to go, that's great. If not, it's alright; we can create a few different mock ups of artwork for you to look at. Our goal is for you to be happy with the product itself. Creating artwork from scratch may take a little longer, if you have a deadline you need to meet, please let us know so that we can work with that.
Different imprint methods require different type of artwork formats. Let us know what method you would like so that we can help you create the correct artwork that can help you or your organization shine.
02
GARMENT STYLE
Choosing the correct garment style is critical. Not all inks or threads will work on all fabrics. Some garments require us to use an additive mixture to the ink, while others won't work at all with a specific imprint method.
With over 5,600 different ape of garment styles, it can be overwhelming and complicated to choose the correct one that fits your needs
Our staff is here to help you filter through all the different styles and educate you on the types of fabrics. We carry over 35 different reputable brands and are knowledgable on the different types of materials.
03
IMPRINT METHOD
Understanding each imprint method and it's limitations is helpful when deciding which method to use. Not all methods will adhere to all garments or substrates.
Though some inks may not naturally adhere to the garment or substrates, there are additives that can be added to the inks to help with the curing process.
On some occasions, dual imprint method may be required to achieve the style and look you want. Having the right artwork, with the correct garment and proper imprint method is what will make the difference in the outcome and quality of your items.
04
DELIVERY
On top of great customer service, we offer free delivery to your business if your business is within the City of Long Beach. Delivery of your order depends on the items within that order. Various items have different time frames.
We understand that from time to time you may be in a time crunch and may need your order completed before our typical delivery timeframes. If that's the case, simply let a member of our team know and we will accommodate to meet your time.
After hours order will call is also available if needed. Please let our customer service representative know if that is something that you will need for your order.